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Teams of all sizes create predictably better content with MarketMuse


Put your best foot forward with every piece of content you publish.

$0/mo No CC Required
  • No time limit
  • 1 user
  • 15 queries per month
  • 10 projects
  • Applications: Optimize, Research, Compete, Questions, Connect
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Accelerate your content research, creation, and optimization process.

  • 1 user (add new users for $99/month)
  • Data export
  • 100 queries per month
  • Unlimited projects
  • Applications: Optimize, Research, Compete, Questions, Connect
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Plan and assess strategically with advanced features, personalized data and content intelligence.

$12,000/yr* * Starting at
  • On-demand content audit for one or more domains
  • Domain analysis for any number of pages within the domains
  • Track managed topics
  • Team access
  • Unlimited self-serve Content Briefs
  • Unlimited queries
  • Unlimited projects
  • Applications: Optimize, Research, Compete, Questions, Connect
  • Dedicated Account Management team
  • Customer Success platform and workflow training for teams
  • Platform onboarding
  • Add-on options: Managed Content Briefs, Final Drafts, strategy services
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There are so many tools in this space to choose from and MarketMuse is clearly best in its class. The platform helped us jumpstart our SEO-driven content strategy following a website refresh and we haven’t looked back since. Our results plus the simple, straightforward user experience and amazing customer success support will keep us coming back.
Shazia Amin, Director of Marketing


MarketMuse provides data that helps content teams make informed decisions about what content to create, what content to update, and how to do it.

A query is used when you enter a focus topic into a MarketMuse Application (Research, Compete, Questions, Connect, Optimize).

A project encompasses any inventory items and Content Briefs to help you organize around topics and initiatives, set assignees and due dates, and more (the display will vary based on your subscription). The plan sections also includes saved writing, enabling you to share a blank document with someone else and they can also see the intelligence associated.


We work with everyone from solo bloggers and startups to enterprises, publishers, and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations.

The Free package is best for someone with a small site publishing only a few articles a month. Use this subscription to make sure you answer the right questions, have the right links, cover the right topics, and have written a comprehensive narrative before publishing. 


The Standard package is great for someone ramping up their content production and you can manage your content in a spreadsheet.

With 100 queries per month, you can research a great many articles and topics. Share saved writing with outside writers or editors and even export your data for detailed manipulation and planning.

Bring in additional team members and leverage our AI Content Brief technology. 


The Premium package is ideal for SEO, content and marketing teams at mid-market and enterprise companies publishing a lot of content. You may manage a lot of sites and/or you have a long list of topics you’re after. You can’t keep track of your content in your head and manual audits takes you weeks of time and thus conducted too infrequently. 

Make better, faster content decisions with the automated inventory intelligence which prioritizes what to create and optimize (and why). Inventory provides page-level analysis, topic-level analysis, content planning capabilities, dashboards and proprietary metrics like personalized difficulty, competitive advantage, intent and more. Save hours of time planning and leverage our applications to accelerate every stage of the content process to you can publish content faster and more confidently. 

This is a team solution with workflows for every function including SEO, content strategy, content marketing, marketing leadership, writing and editing. Assign content to different members of your team, track the progress, store the writing, track due dates add notes and more all in one place.

Prove the value of your content investment with a clear understanding of the ROI with metrics including value per month and traffic estimates by page.

The MarketMuse Inventory is an automated content inventory and audit solution that helps you do deep research on your site’s pages and topics. It collects your desired pages, analyzes their quality and your domain’s authority across the topics it covers, and organizes your content so you can start planning immediately.

Your MarketMuse Inventory can be configured to include your entire domain, or only the sections of your site you want to focus on.

Speak to an account executive to get a quote for your particular domain.

By default, your MarketMuse Inventory will automatically update every month, starting on the day your first Inventory run is finished. If your initial Inventory run was on March 17, for example, it would update with fresh data on April 17, then again on May 17, and so on.

Your MarketMuse Inventory can be configured to refresh more frequently, but each additional run outside of the default monthly update schedule will come at the cost of your Inventory.

One of our Content Strategists will work with your team to understand your content goals and use MarketMuse to construct a content plan that will help you reach them. Content Plans and other custom deliverables are quoted on an as-needed basis. These services are only available for customers on the Premium plan.

If you’re an existing MarketMuse customer, speak to your account manager to see if our content planning services are right for you.

If you’re evaluating MarketMuse as a solution and want to have some extra content planning help, speak to an account executive to learn more about our services.

Yes! For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance.

Yes! You can view our patent here.

Here are a few of the advantages MarketMuse has:

  • MarketMuse uses proprietary data and AI vs. commodity data via APIs
  • MarketMuse offers content inventories and research workflows vs. keyword-by-keyword analysis
  • MarketMuse has automated ROI and traffic projections vs. manual traffic projections
  • MarketMuse gives you AI-generated content briefs at scale vs. one-off briefs

Read more on how MarketMuse compares to the alternatives.

Ready to level up your Content Strategy?