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Content Planning

Gain confidence your content strategy will deliver

What should you prioritize?

Without the right data, you risk chasing topics that aren’t worth your time and effort.

MarketMuse is the only software that assesses your content against the SERP. You determine what to create and update based on topic value and your content’s performance — all in one place.

Your extra team

“This would take two or three days to do. And sometimes a lot of it wouldn’t have even been possible for us to do manually.”
Colter Hettich
Editor, Content Development & Optimization

Build a high-impact content plan in minutes

Identifying the right topic to pursue is time-consuming and frustrating. Competitive research, topic research, SERP analysis, and assessing that data against your content take weeks.

MarketMuse automates the research so you can make faster, more informed decisions and create amazing content.

Content strategy isn’t set it and forget it

Focusing only on a specific initiative can put your site at risk. The SERP constantly changes, impacting your ability to rank.

Our recommendations ensure you prioritize what’s essential, but don’t lose sight of content performance. Get visibility into content decay, lost rankings, improved authority, and more.

Your strategic ally

“I really wanted an objective third party to help keep me accountable, so it’s not my opinion about what the content needs to be — it’s based in math.”
Giuseppe Frustacti
Founder, Stick Shift Driving Academy

Automated, up-to-date inventories with no manual work for you.

No more manual site crawls and frankensteining datasets from different tools. MarketMuse Inventories are done for you from the start and are updated regularly, so you’re always making decisions based on fresh data.

Personalized metrics you can’t get anywhere else.

Generalized difficulty and authority scores don’t take your domain into account. Personalized metrics based on your content and authority help you make more informed decisions. Prioritize smarter, knowing how hard it will be for YOU to rank.

Get the data you need to make better content decisions