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Privacy Policy

Your privacy is critically important to us. At MarketMuse, we have a few fundamental principles:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of one of our services.
  • In our products, we aim to make it as simple as possible for you to control what’s visible to the public, seen by search engines, kept private, and permanently deleted.

If you have questions about deleting or correcting your personal data please contact our support team at

This Privacy Policy applies to and all of our subdomains, i.e.,, etc, and governs our data collection, processing and usage practices. If you do not agree with the data practices described in this Privacy Policy, you should not use the Websites or the Service.

Website Visitors

Like most website operators, MarketMuse, Inc. (“MarketMuse”) collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. MarketMuse’s purpose in collecting non-personally identifying information is to better understand how MarketMuse’s visitors use its website. From time to time, MarketMuse may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

MarketMuse also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users who use our tools without creating an account. MarketMuse only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

We may receive Personal Information about you from third party sources, including partners with which we offer co-branded services or engage in joint marketing activities, and publicly available sources such as social media websites.

We often link to and share external resource in our content. This Privacy Policy does not apply to any such websites, which are subject to any privacy and other policies they may have.

Gathering of Personally-Identifying Information

Certain visitors to MarketMuse’s websites choose to interact with MarketMuse in ways that require MarketMuse to gather personally-identifying information. The amount and type of information that MarketMuse gathers depends on the nature of the interaction. For example, we ask visitors who create a free account at to provide an email address. Those who engage in transactions with MarketMuse – by siging up for a paid account, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, MarketMuse collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with MarketMuse. MarketMuse does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

MarketMuse may collect statistics about the behavior of visitors to its websites. For instance, MarketMuse may analyze the queries submitted by users to improve result quality. MarketMuse may display this information publicly or provide it to others. However, MarketMuse does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

MarketMuse discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on MarketMuse’s behalf or to provide services available at MarketMuse’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using MarketMuse’s websites, you consent to the transfer of such information to them. MarketMuse will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, MarketMuse discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when MarketMuse believes in good faith that disclosure is reasonably necessary to protect the property or rights of MarketMuse, third parties or the public at large. If you are a registered user of MarketMuse and have supplied your email address, MarketMuse may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with MarketMuse and our products. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. MarketMuse takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

To unsubscribe from our communications

You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our e-mails or by sending us email us at or postal mail to MarketMuse, 77 Sleeper St One Seaport Square, Boston, MA 02210, USA, Attn: Privacy. Customers cannot opt out of receiving transactional emails related to their account with us or the Service.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. MarketMuse uses cookies to help MarketMuse identify and track visitors, their usage of the MarketMuse website, and their website access preferences. MarketMuse visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using MarketMuse, with the drawback that certain features of MarketMuse may not function properly without the aid of cookies.

Business Transfers

If MarketMuse, or substantially all of its assets, were acquired, or in the unlikely event that MarketMuse goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of MarketMuse may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by MarketMuse and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, MarketMuse may change its Privacy Policy from time to time, and in MarketMuse’s sole discretion. MarketMuse encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Change log:

  • June 22, 2014: Privacy policy created using Automattic Privacy Policy, licensed under the Creative Commons ShareAlike license
  • May 25, 2018: Updates to Unsubscribe and Personal Information sections.
  • September 10, 2019: Update to address in Unsubscribe section.