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Privacy Policy

The basis of effective data privacy protection is to provide comprehensive information about the collection, processing and use of your data (“data processing”). Therefore, we wish to inform you about: 

  • When and during which actions we process data 
  • What data we process and for what reasons 
  • Who receives the data 
  • What rights you have concerning our data processing 
  • This Data Privacy Notice only governs the use of personal data on our website, including the sub-pages. If you exit our website via a link, or visit us via a social media platform, this Data Privacy Notice no longer applies. 

You can access, print, or download this Data Privacy Notice at any time at the address 

As a US business selling software to worldwide companies, we are proud to be both DPA and GDPR compliant. 

I. Contact information 

The data controller for data processing, in relation to this website, within the meaning of the General Data Protection Regulation is:

MarketMuse, Inc. 


BOSTON, MA 02111 

United States 


You can also contact us by mail at, or you may contact us at the physical addresses of the office closest to you, see our list here.

II. General provisions about data processing 

1. Scope of the processing of personal data 

The processing of various information is necessary in order to make the website available. In addition, the scope of the data processing will depend upon your use of the functionality of the website, for example, if you communicate with us via the contact form, or consent to the processing of data. 

There is no obligation to make personal data available to us. However, where the availability of this data is technically essential in connection with your visit to our site, a refusal could mean that you cannot access and use our website. 

As a visitor to our website, you are not subject to any automated decision making within the meaning of Article 22 GDPR.

2. Legal basis for the processing of personal data 

The legal bases for the processing of personal data are set out below. 

Processing groundLegal basis in the GDPRExplanation
Fulfillment of a contract or carrying out pre-contractual measures Art. 6, para. 1b) Processing shall only occur to the extent that it is necessary to establish and fulfill the rights and duties under the contract. Unless specifically stipulated otherwise, we will only process data to this extent. 
Legitimate interestArt. 6, para. 1f)Processing will occur to the extent that we have a legitimate interest and there is no overriding interest of the data subject. The specific interest is explained in this Data Privacy Notice in relation to the processing statement. 
ConsentArt. 6, para. 1a) Processing will occur to the extent that you have specifically agreed to the type and scope of the data processing. You can withdraw your consent at any time with future effect. However, any processing undertaken up to this point will not be affected
Legal obligationArt. 6, para. 1c) Processing will occur to the extent that this is necessary to comply with a German or European legal obligation. 

3. Data erasure and duration of storage 

We erase your personal data at the point at which the legal basis for its processing is no longer valid. However, sometimes legal bases may co-exist or, when one legal basis is no longer valid, a new one may arise, such as the requirement to store certain data to comply with a statutory retention requirement.

III. Data processing to make the website available 

In order for us to provide you with the website, it is necessary to process certain information. This already happens when you visit our website. In addition, our website offers various functionalities, which make it necessary to continue processing personal data. 

1. Log files 

When you contact our website, your browser sends various information to our servers. We need this to establish and maintain the connection. This data also includes your IP address, which we treat as personal data. In addition, the following data is collected: 

Date and time of access 

Source/evidence from which you reach the site 

Browser used 

Operating system used 

Referrer (previous site) 

Connection site (next site) 

IP address 

We save this data in so-called server protocol files (log files). This data is not saved in connection with other data about you. The storage of log files, including your IP address, is necessary for our legitimate interest in making our website available and preventing its misuse. Log files that are saved will be erased after 30 days at most, unless longer storage is necessary. For example, to avert or resolve an attack on our website. 

2. Contact form 

You can send us a query at any time via the contact form on our website. This will request the following information: 

First name 


Email address 

These entries are marked as mandatory fields. Any additional data that you transfer to us in the course of the query, including via the free text field, is provided voluntarily. 

We will only use this data for responding to your query and communications linked to this. The legal basis for this processing of your data depends upon the content of your query. Generally, our legitimate interest in making available the contact functionality and responding to your query will apply in this situation. If your query relates to the conclusion of a contract with us, the processing will be on the basis of this pre-contractual obligation.

Your data will be erased once your query has been answered in full. Where we enter into a contract, if necessary, we will continue to process the data for the purposes of the contract. Once you fill out a contact form you will be added to our newsletter. Our newsletter keeps interested parties updated at regular intervals about current offers and insights for Content Professionals, as well as new features, and tips and tricks for the MarketMuse platform. The data provided by you for this purpose is only processed to provide you with the newsletter. The additional data that is necessary for the application is only obtained to avoid misuse of the newsletter offer and, in particular, of your email address. 

The data required for sending the newsletter will be stored for the duration of your subscription to the newsletter. You may withdraw your consent to receive the newsletter at any time. You can withdraw via the link provided in each newsletter. 

3. Google Fonts 

We use web fonts from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). 

Google is certified for this for the “Privacy Shield” (, which is intended to ensure compliance with the data protection level applicable in the EU. 

When you call up a page, your browser loads the required web fonts into your browser to display texts and fonts correctly. To do this, your browser connects to Google, which tells Google that our websites have been accessed via your IP address. 

The use of Google Fonts is in the interest of a uniform and appealing representation of our web pages. If your browser does not support Google Fonts or Web Fonts, your device uses a default font. 

For more information about Google Fonts and Google’s privacy policy, please visit the following Web sites: 

The legal basis for the processing of personal data using Google Fonts is Art. 6 para. 1 lit. f DSGVO (legitimate interest). 

IV. Use analysis and tracking

We want to continue to improve the usability of the website as well as the attractiveness of our services. For this reason, we also collect data concerning usage behaviors when you visit our website, which we evaluate for this purpose. Therefore, tracking and analysis cookies are also used on our website, as well as the technically necessary cookies described above. 

1. Google Analytics 

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google gathers information about your use of the website (including your IP address) through a cookie in the USA and stores the information. However, we always use Google Analytics with an anonymization function, in which your IP address will be truncated in advance by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. The full IP address will only be transferred to Google in the USA and truncated there in exceptional circumstances. Google analyzes the data gathered and transfers reports to us about the use activities on our website and also provides further services to us for this purpose. The IP address provided by your browser, within the scope of Google Analytics, will not be consolidated with other Google data. 

As well as blocking all cookies through your browser, you can prevent the processing of your data by Google, by downloading and installing the browser plug-in available at the following link: 

As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link, in order to set an Opt-Out cookie, which will avoid the future gathering of information by Google Analytics within this website (this Opt-Out cookie only functions in this browser and only for this domain, if you erase your cookies in this browser, you need to click the link again): [deactivate Google Analytics]. 

You can find further information about Google Analytics in the Google Privacy Notice: 

2. Pendo 

We use tracking cookies from Pendo @150 Fayetteville St #1400, Raleigh, NC 27601, for usage patterns in our Suite. No personal data is collected, only a personalized identifier. 

3. Pardot 

We also use tracking cookies from the Pardot service of Inc. The Landmark @ One Market, Suite 300, San Francisco, CA 94105, USA (“salesforce”) on our website.

Salesforce saves the cookies in your browser, in order to analyze your use of our website. No personal data is collected, only a personalized identifier. 

4. Qualified 

We use Qualified to provide a website chat bot and to allow you to book a meeting with a sales representative. As part of your conversation with the chat bot, you may enter personal information such as your email address. This information is stored by Qualified, and automatically transferred to us to enable the booking of your meeting and to notify a sales representative. Read Qualified’s privacy policy here:

V. Option to object and to remove 

Where data processing is based upon your consent, or our legitimate interest, you have the right at any time to object to the processing or to withdraw your consent. Your objection or withdrawal will only have effect for the future. Where the analysis cookies have their own technical means of deactivation, this is set out in the relevant place. You can contact at any time to exercise your right to object or withdraw. If you object to processing based upon our legitimate interest, we may only continue to process the data if we can demonstrate compelling legitimate grounds for the processing, which override your interests, rights and freedoms. 

VI. Rights of data subjects 

If your personal data is processed, you are a data subject within the meaning of Art. 4, para. 1 GDPR. As a data subject, you have the following rights in relation to your personal data. You can contact us via the contact information provided above in order to exercise these rights. 

Right to information pursuant to Art. 15 GDPR 

You have the right to information about the personal data that we process about you. This includes the mandatory information set out in Art. 15 GDPR 

Right to rectification pursuant to Art. 16 GDPR

You have the right to prompt correction of false personal data and the completion of inaccurate data. 

Right to erasure pursuant to Art. 17 GDPR 

You have the right to request the erasure of your personal data, if one of the grounds set out in Art. 17 GDPR applies, in particular, where there is no longer a legal basis for the processing. 

Right to restriction of processing pursuant to Art. 18 GDPR 

You have the right to request the restriction of processing of your personal data, if one of the grounds set out in Art. 18 GDPR applies, in particular, where you desire this instead of erasure of the data. 

Right to data portability pursuant to Art. 20 GDPR 

You have the right to request all personal data stored by us about you in a structured, accessible, and machine-readable format, and for this data to be transferred to another data controller without hindrance from the controller to which the personal data has been provided. 

Right to complain to the relevant authority pursuant to Art. 77 GDPR Under Art. 77 GDPR you have the right to make a complaint to the relevant regulatory authority. VII. Recipients of data 

The processing of your personal data in connection with the website is also partly undertaken by sub-processors, in particular, those undertaking the hosting of the website and using analysis tools. This will only occur on the basis of a contractual agreement that contains the measures set out in Art. 28, para. 3 GDPR. 

VIII. Data transfer to third countries 

Personal data that we gather from you in relation to the website will be transferred to third countries outside the European Economic Area 

We are a US-based company and do all our tracking and analysis in the US.

Change log:

  • Apr 25, 2024: Updates to Websites visitors sections.
  • June 22, 2014: Privacy policy created using Automattic Privacy Policy, licensed under the Creative Commons ShareAlike license
  • May 25, 2018: Updates to Unsubscribe and Personal Information sections.
  • September 10, 2019: Update to address in Unsubscribe section.
  • March 2, 2022: Appended data privacy information previously contained in to this document.