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Privacy Policy

Your privacy is critically important to us. At MarketMuse, we have a few fundamental principles:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of one of our services.
  • In our products, we aim to make it as simple as possible for you to control what’s visible to the public, seen by search engines, kept private, and permanently deleted.

If you have questions about deleting or correcting your personal data please contact our support team at

This Privacy Policy applies to and all of our subdomains, i.e.,, etc, and governs our data collection, processing and usage practices. If you do not agree with the data practices described in this Privacy Policy, you should not use the Websites or the Service.

Website Visitors

Like most website operators, MarketMuse, Inc. (“MarketMuse”) collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. MarketMuse’s purpose in collecting non-personally identifying information is to better understand how MarketMuse’s visitors use its website. From time to time, MarketMuse may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

MarketMuse also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users who use our tools without creating an account. MarketMuse only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

We may receive Personal Information about you from third party sources, including partners with which we offer co-branded services or engage in joint marketing activities, and publicly available sources such as social media websites.

We often link to and share external resource in our content. This Privacy Policy does not apply to any such websites, which are subject to any privacy and other policies they may have.

Gathering of Personally-Identifying Information

Certain visitors to MarketMuse’s websites choose to interact with MarketMuse in ways that require MarketMuse to gather personally-identifying information. The amount and type of information that MarketMuse gathers depends on the nature of the interaction. For example, we ask visitors who create a free account at to provide an email address. Those who engage in transactions with MarketMuse – by siging up for a paid account, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, MarketMuse collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with MarketMuse. MarketMuse does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

MarketMuse may collect statistics about the behavior of visitors to its websites. For instance, MarketMuse may analyze the queries submitted by users to improve result quality. MarketMuse may display this information publicly or provide it to others. However, MarketMuse does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

MarketMuse discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on MarketMuse’s behalf or to provide services available at MarketMuse’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using MarketMuse’s websites, you consent to the transfer of such information to them. MarketMuse will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, MarketMuse discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when MarketMuse believes in good faith that disclosure is reasonably necessary to protect the property or rights of MarketMuse, third parties or the public at large. If you are a registered user of MarketMuse and have supplied your email address, MarketMuse may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with MarketMuse and our products. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. MarketMuse takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

To unsubscribe from our communications

You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our e-mails or by sending us email us at or postal mail to MarketMuse, 77 Sleeper St One Seaport Square, Boston, MA 02210, USA, Attn: Privacy. Customers cannot opt out of receiving transactional emails related to their account with us or the Service.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. MarketMuse uses cookies to help MarketMuse identify and track visitors, their usage of the MarketMuse website, and their website access preferences. MarketMuse visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using MarketMuse, with the drawback that certain features of MarketMuse may not function properly without the aid of cookies.

Business Transfers

If MarketMuse, or substantially all of its assets, were acquired, or in the unlikely event that MarketMuse goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of MarketMuse may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by MarketMuse and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, MarketMuse may change its Privacy Policy from time to time, and in MarketMuse’s sole discretion. MarketMuse encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Data Privacy 

The basis of effective data privacy protection is to provide comprehensive information about the collection, processing, and use of your data (“data processing”). Therefore, we wish to inform you about:

  • When and during which actions we process data
  • What data we process and for what reasons
  • Who receives the data
  • What rights you have concerning our data processing
  • This Data Privacy Notice only governs the use of personal data on our website, including the sub-pages. If you exit our website via a link, or visit us via a social media platform, this Data Privacy Notice no longer applies.

You can access, print, or download this Data Privacy Notice at any time at the address

As a US business selling software to worldwide companies, we are proud to be both DPA and GDPR compliant.

I. Contact information

The data controller for data processing, in relation to this website, within the meaning of the General Data Protection Regulation is:

MarketMuse, Inc.
BOSTON, MA 02111
United States


You can also contact us by email at, or you may contact us at the physical addresses of the office closest to you, see our list here.

II. General provisions about data processing

a. Scope of the processing of personal data

The processing of various information is necessary in order to make the website available. In addition, the scope of the data processing will depend upon your use of the functionality of the website, for example, if you communicate with us via the contact form, or consent to the processing of data.

There is no obligation to make personal data available to us. However, where the availability of this data is technically essential in connection with your visit to our site, a refusal could mean that you cannot access and use our website.

As a visitor to our website, you are not subject to any automated decision making within the meaning of Article 22 GDPR.

b. Legal basis for the processing of personal data

The legal bases for the processing of personal data are set out below.

Processing groundLegal basis in the GDPRExplanation
Fulfillment of a contract or carrying out pre-contractual measuresArt. 6, para. 1b)Processing shall only occur to the extent that it is necessary to establish and fulfill the rights and duties under the contract.  Unless specifically stipulated otherwise, we will only process data to this extent.
Legitimate interestArt. 6, para. 1f)Processing will occur to the extent that we have a legitimate interest and there is no overriding interest of the data subject. The specific interest is explained in this Data Privacy Notice in relation to the processing statement.
ConsentArt. 6, para. 1a)Processing will occur to the extent that you have specifically agreed to the type and scope of the data processing. You can withdraw your consent at any time with future effect. However, any processing undertaken up to this point will not be affected.
Legal obligationArt. 6, para. 1c)Processing will occur to the extent that this is necessary to comply with a German or European legal obligation.

c. Data erasure and duration of storage

We erase your personal data at the point at which the legal basis for its processing is no longer valid. However, sometimes legal bases may co-exist or, when one legal basis is no longer valid, a new one may arise, such as the requirement to store certain data to comply with a statutory retention requirement.

III. Data processing to make the website available

In order for us to provide you with the website, it is necessary to process certain information. This already happens when you visit our website. In addition, our website offers various functionalities, which make it necessary to continue processing personal data.

a. Log files

When you contact our website, your browser sends various information to our servers. We need this to establish and maintain the connection. This data also includes your IP address, which we treat as personal data. In addition, the following data is collected:

  • Date and time of access
  • Source/evidence from which you reach the site
  • Browser used
  • Operating system used
  • Referrer (previous site)
  • Connection site (next site)
  • IP address

We save this data in so-called server protocol files (log files). This data is not saved in connection with other data about you. The storage of log files, including your IP address, is necessary for our legitimate interest in making our website available and preventing its misuse. Log files that are saved will be erased after 30 days at most, unless longer storage is necessary. For example, to avert or resolve an attack on our website.

b. Contact form

You can send us a query at any time via the contact form on our website. This will request the following information:

First name
Email address

These entries are marked as mandatory fields. Any additional data that you transfer to us in the course of the query, including via the free text field, is provided voluntarily.

We will only use this data for responding to your query and communications linked to this. The legal basis for this processing of your data depends upon the content of your query. Generally, our legitimate interest in making available the contact functionality and responding to your query will apply in this situation. If your query relates to the conclusion of a contract with us, the processing will be on the basis of this pre-contractual obligation.

Your data will be erased once your query has been answered in full. Where we enter into a contract, if necessary, we will continue to process the data for the purposes of the contract.

Once you fill out a contact form you will be added to our newsletter. Our newsletter keeps interested parties updated at regular intervals about current offers and insights for Content Professionals, as well as new features, and tips and tricks for the MarketMuse platform. The data provided by you for this purpose is only processed to provide you with the newsletter. The additional data that is necessary for the application is only obtained to avoid misuse of the newsletter offer and, in particular, of your email address.

The data required for sending the newsletter will be stored for the duration of your subscription to the newsletter. You may withdraw your consent to receive the newsletter at any time. You can withdraw via the link provided in each newsletter.

c. Google Fonts

We use web fonts from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Google is certified for this for the “Privacy Shield” (, which is intended to ensure compliance with the data protection level applicable in the EU.

When you call up a page, your browser loads the required web fonts into your browser to display texts and fonts correctly. To do this, your browser connects to Google, which tells Google that our websites have been accessed via your IP address.

The use of Google Fonts is in the interest of a uniform and appealing representation of our web pages. If your browser does not support Google Fonts or Web Fonts, your device uses a default font.

For more information about Google Fonts and Google’s privacy policy, please visit the following Web sites:

The legal basis for the processing of personal data using Google Fonts is Art. 6 para. 1 lit. f DSGVO (legitimate interest).

IV. Use analysis and tracking

We want to continue to improve the usability of the website as well as the attractiveness of our services. For this reason, we also collect data concerning usage behaviors when you visit our website, which we evaluate for this purpose. Therefore, tracking and analysis cookies are also used on our website, as well as the technically necessary cookies described above.

a. Google Analytics

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google gathers information about your use of the website (including your IP address) through a cookie in the USA and stores the information. However, we always use Google Analytics with an anonymization function, in which your IP address will be truncated in advance by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. The full IP address will only be transferred to Google in the USA and truncated there in exceptional circumstances. Google analyzes the data gathered and transfers reports to us about the use activities on our website and also provides further services to us for this purpose. The IP address provided by your browser, within the scope of Google Analytics, will not be consolidated with other Google data.

As well as blocking all cookies through your browser, you can prevent the processing of your data by Google, by downloading and installing the browser plug-in available at the following link:

As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link, in order to set an Opt-Out cookie, which will avoid the future gathering of information by Google Analytics within this website (this Opt-Out cookie only functions in this browser and only for this domain, if you erase your cookies in this browser, you need to click the link again): [deactivate Google Analytics].

You can find further information about Google Analytics in the Google Privacy Notice:

b. Pendo

We use tracking cookies from Pendo @150 Fayetteville St #1400, Raleigh, NC 27601, for usage patterns in our Suite. No personal data is collected, only a personalized identifier.

c. Pardot

We also use tracking cookies from the Pardot service of Inc. The Landmark @ One Market, Suite 300, San Francisco, CA 94105, USA (“Salesforce”) on our website. Salesforce saves the cookies in your browser, in order to analyze your use of our website. No personal data is collected, only a personalized identifier.

d. Drift

We use Drift to provide a website chat bot and to allow you to book a meeting with a sales representative. As part of your conversation with the chat bot, you may enter personal information such as your email address. This information is stored by Drift, and automatically transferred to us to enable the booking of your meeting and to notify a sales representative. Read Drift’s privacy policy here:

e. Fullstory 

We record usage sessions though Fullstory @11745 Peachtree Rd NW Suite G, Atlanta, GA 30309, for usage patterns in our Suite. No personal data is collected, only a personalized identifier.

V. Option to object and to remove

Where data processing is based upon your consent, or our legitimate interest, you have the right at any time to object to the processing or to withdraw your consent. Your objection or withdrawal will only have effect for the future. Where the analysis cookies have their own technical means of deactivation, this is set out in the relevant place. You can contact at any time to exercise your right to object or withdraw. If you object to processing based upon our legitimate interest, we may only continue to process the data if we can demonstrate compelling legitimate grounds for the processing, which override your interests, rights and freedoms.

a. Rights of data subjects

If your personal data is processed, you are a data subject within the meaning of Art. 4, para. 1 GDPR. As a data subject, you have the following rights in relation to your personal data. You can contact us via the contact information provided above in order to exercise these rights.

Right to information pursuant to Art. 15 GDPR
You have the right to information about the personal data that we process about you. This includes the mandatory information set out in Art. 15 GDPR

Right to rectification pursuant to Art. 16 GDPR
You have the right to prompt correction of false personal data and the completion of inaccurate data.

Right to erasure pursuant to Art. 17 GDPR
You have the right to request the erasure of your personal data, if one of the grounds set out in Art. 17 GDPR applies, in particular, where there is no longer a legal basis for the processing.

Right to restriction of processing pursuant to Art. 18 GDPR
You have the right to request the restriction of processing of your personal data, if one of the grounds set out in Art. 18 GDPR applies, in particular, where you desire this instead of erasure of the data.

Right to data portability pursuant to Art. 20 GDPR
You have the right to request all personal data stored by us about you in a structured, accessible, and machine-readable format, and for this data to be transferred to another data controller without hindrance from the controller to which the personal data has been provided.

Right to complain to the relevant authority pursuant to Art. 77 GDPR
Under Art. 77 GDPR you have the right to make a complaint to the relevant regulatory authority.

VII. Recipients of data

The processing of your personal data in connection with the website is also partly undertaken by sub-processors, in particular, those undertaking the hosting of the website and using analysis tools. This will only occur on the basis of a contractual agreement that contains the measures set out in Art. 28, para. 3 GDPR.

VIII. Data transfer to third countries

Personal data that we gather from you in relation to the website will be transferred to third countries outside the European Economic Area

We are a US based company and do all our tracking and analysis in the US.

Change log:

  • June 22, 2014: Privacy policy created using Automattic Privacy Policy, licensed under the Creative Commons ShareAlike license
  • May 25, 2018: Updates to Unsubscribe and Personal Information sections.
  • September 10, 2019: Update to address in Unsubscribe section.
  • March 2, 2022: Appended data privacy information previously contained in to this document.