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Competitive Content Analysis

Find competitive gaps

Do you know all of your competitor’s content strengths and gaps?

You can’t exploit a weakness if you don’t know what it is.

MarketMuse examines competitive content, shows how your content measures up, and how to structure it to stand out.

Fill competitive blind spots.

If your competitors miss topics on their website, so will you. But what’s the best way to perform a page and site-level audit?

MarketMuse gives you full visibility into top SERPs and competitive sites. Know exactly what is missing and close those gaps with quality content.

Know the right structure to rank.

You’d like to include many things in your content, but sometimes it’s a guessing game.

MarketMuse shows you the structure of the top SERPs and why they’re ranking. Know how many images, H2’s, hyperlinks, and keywords to include to win on the web.

Mini topic audit for any website

See how well any site covers a topic beyond the top 20 SERP.

The SERP X-Ray is a game changer for quickly identifying what needs to happen to rank.

It helps me see just how vulnerable competitors are – if their content is weak, has mismatched intent, or isn’t cutting it when it comes to imagery, SERP X-Ray shows me that I could easily beat them for that top spot.
Zoe Hawkins, Principal Content Manager

Inform your competitive strategy

Create competitive, high-performing content