Content Briefs

Your blueprints for helpful, high-quality content

How do you publish great content on the first try?

90% of content gets no search traffic. MarketMuse Content Briefs give you a shot at the 10%.

Publish high-quality content confidently without feeling like you’re leaving something on the table.

More than an outline

MarketMuse Content Briefs provide all of the research that underlies the outline. Get the “why” and the “what” all in one place. Briefs aren’t one-size-fits-all. They adjust based on content type:

Article
News
Local
Comparison
FAQ
How-to
Product Review
Listicle
Guide

Don’t pay your writers to guess

Without the proper guidance, writers can get creative in ways you don’t want them to.

Give your writers the structure, related topics, questions to answer and linking suggestions they need to write great content. Assign our briefs to your writers and know what you’ll get back.

Extra guidance

“I love the MarketMuse briefs. Headings, content tips, keyword suggestions, and title suggestions make writing an article simple.”

G2 reviewer

Write with topics, not keywords

MarketMuse analyzes natural language – not keywords – to show you how to write naturally on any topic. Never subject your readers to keyword-stuffed content again.

Write like an expert while sounding like yourself

Most content brief solutions analyze the top 10-30 results on a Google SERP and show you how to be like them. Our AI analyzes 100s to 1000s of pages to build topic models so you can write like an expert, not a copycat.

FAQs

Are there pre-built content brief templates available?

A number of templates are available, based on the type of content you wish to create: Article, Product Review, Comparison, FAQ Collection, How-to, Guide, Local, Listicle, or News/Event. There’s also an Optimize brief for existing content. See Content Brief Examples.

How can I customize a content brief template?

You can customize the content structure outline provided in the brief through various inputs, including:
Point of View (POV) — the core message you want to get across.
Expertise — the author’s depth of knowledge and proficiency
Personal Experience — personal stories or anecdotes
Personalization Detail — tailor content to meet specific needs, interests or characteristics of the target audience
Style — ie, conversational, persuasive, academic, storytelling
Tone — ie, casual, humorous, seriousVoice — ie, authoritative, quirky, inspirational, friendly
Proof Statement — factual or evidential statements
Linguistic Context — situational factors affecting language use like cultural nuances, idiomatic expressions and regional variations
Buyer/Information Journey — outline the path a potential customer or audience member takes from realizing a need to making a decision.
Intent Analysis — detail exactly what intent you want
Marketing and messaging references — list of references related to the style guide
Structuring — preferences on heading and paragraph structure
Fact Statements — verifiable facts
Target Market — guidance on persona, location, context, reading level

See more in Content Brief Customization.

Can I export content briefs to other tools or platforms?

Yes, you can export MarketMuse content briefs to either Google Docs or MS Word.

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