Create predictably better content with MarketMuse

Inventory is a list of all of the published pages, topics, and page/topic combinations on your site, updated on a regular basis. We automatically keep track of your pages and topics for you (no need to manually upload).

We apply a number of industry and personalized metrics to each page to assess content quality and inform content decisions. For example, we’ll tell you how easy or hard it is for you to rank for your topic based on your existing authority. The insights help you prioritize where to focus your time.

Inventory also includes topics you wish to track, whether you are ranking for them already or not. This helps you identify topics where you have no content, topics with strong or weak authority, and topics that are easy or hard for you to rank based on your authority.

An Inventory Snapshot is a moment-in-time view of your content inventory. You will have access to all of the industry and personalized data, as well as topics you wish to track, for a set amount of time. A Snapshot can be purchased as a view for one month, one quarter, or one year.

A saved view is a report that helps you organize MarketMuse Inventory data. You can create saved reports based on filters that help you make content decision faster, for example:

• Quick wins
• Topics or pages within striking distance
• Topics with no content, or pages with thin content
• Content at risk
• Cluster ideas
• Biggest potential traffic lift
• Optimization opportunities
• And so many more

Pre-made Saved View bundles are available to save you time and unify your team. Ask the team about available bundles, including for Funnel Coverage, Authority Monitoring, Risk Management (identify low quality content, at-risk pages, intent mismatch, competitive threats).

You must have an Inventory or Inventory Snapshot in order to leverage saved views.

A query is used when you enter a focus topic into a MarketMuse Application (Research, Compete, and Optimize)

MarketMuse was built by practitioners — SEOs and content strategists who sought an easier way to evaluate their content and opportunities. They knew content decisions shouldn’t be based on generic data and take days or weeks to cobble together.

With MarketMuse, you know what you have, what’s missing, how it’s performing and where your advantages are — all on demand. Quick wins, gaps in the market, and competitive advantages are easy to find.

MarketMuse differs from other platforms in that:

• We use proprietary data and AI vs. commodity data via APIs
• We offer content inventories and research workflows vs. keyword-by-keyword analysis
• We streamline research and auditing vs. living in spreadsheets or one-off searches
• We use patented topic modeling technology to produce high-quality suggestions vs TF-IDF or correlation SEO.

Read more on how MarketMuse compares to the alternatives.

Free:
The Free package is best for someone with low content volume. Use this subscription to make sure you answer the right questions, have the right links, cover the right topics, and have written a comprehensive narrative before publishing. 

Standard:
The Standard package is great for someone publishing regularly and you can manage your content in a spreadsheet.

With 100 queries per month, you can research a great many articles and topics. Share saved writing with outside writers or editors and even export your data for detailed manipulation and planning.

Team:

The Team package is best for agencies and mid-sized teams looking to add rocket fuel to their content output.

With unlimited queries, you can research as much as you need. Leverage Content Briefs to accelerate production time, and get everyone on the same page with access to the same high-quality data.

Premium:
The Premium package is ideal for SEO, content and marketing teams at mid-market and enterprise companies publishing a lot of content. You may manage a lot of sites and/or you have a long list of topics you’re after. You can’t keep track of your content in your head and manual audits takes you weeks of time and thus conducted too infrequently. 

Make better, faster content decisions with the automated inventory intelligence which prioritizes what to create and optimize (and why). Inventory provides page-level analysis, topic-level analysis, content planning capabilities, dashboards and proprietary metrics like personalized difficulty, competitive advantage, intent and more. Save hours of time planning and leverage our applications to accelerate every stage of the content process to you can publish content faster and more confidently. 

This is a team solution with workflows for every function including SEO, content strategy, content marketing, marketing leadership, writing and editing. Assign content to different members of your team, track the progress, store the writing, track due dates add notes and more all in one place.

Prove the value of your content investment with a clear understanding of the ROI with metrics including value per month and traffic estimates by page.

Nope! For Team and Premium accounts, when we say unlimited, we mean it. There’s no cap to keyword, topic, or competitor research and no cap to content briefs. No daily or monthly limits. We want you to predictably have the insights you need to make decisions and improve your team’s workflow.

The MarketMuse Inventory is an automated content inventory and audit solution that helps you do deep research on your site’s pages and topics. It collects your desired pages, analyzes their quality and your domain’s authority across the topics it covers, and organizes your content so you can start planning immediately.

Your MarketMuse Inventory can be configured to include your entire domain, or only the sections of your site you want to focus on.

Speak to an account executive to get a quote for your particular domain.

Yes! For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance.

Yes! You can view our patent here.

Teams who use content to educate and engage with their audience use MarketMuse, most often brands publishers, and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations.