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Pricing

Create predictably better content with MarketMuse

Pricing Summary

See the full plan overview below

Free

$0

no cc required


  • Limited applications
  • 1 user
  • 10 queries/month

Best for individuals with a low content volume.

Optimize

$99 /month

$999/year


  • 100 Tracked Topics
  • 5 Content Briefs/month
  • 1 Strategy Docs/month

Best for individuals publishing content regularly.

Research

$249/month

$2,499/year


  • 500 Tracked Topics
  • 10 Content Briefs/month
  • 3 Strategy Docs/month

Best for teams looking to add rocket fuel to their content output.

Strategy

$499/month

$5,499/year


  • 10K Tracked Topics
  • 20 Content Briefs/month
  • 5 Strategy Docs/month

Best for large teams and agencies scaling their content planning.

Compare plans

Free

Put your best foot forward with every piece of content you publish.

$0

no cc required


  • No site inventory
  • 1 user
  • No tracked topics
  • No Content Briefs/month
  • No Brief types
  • No Content Strategy Documents
  • Export for saved writing only
  • 10 queries/month
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect

Optimize

Accelerate high-quality content creation with high-level site and topical insights.

$99 /month

$999/year


  • 1 site inventory
  • 1 user
  • 100 tracked topics
  • 5 Content Briefs/month
  • Access to Article Briefs
  • 1 Content Strategy Document/month
  • Export for saved writing, applications & Documents
  • 100 queries/month
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect

Research

Get all the data you need to make the best content decisions and create high-quality content.

$249/month

$2,499/year


  • 1 site inventory
  • 3 users
  • 500 tracked topics
  • 10 Content Briefs/month
  • Access to Article Briefs
  • 3 Content Strategy Documents/month
  • Export for saved writing, applications & Documents
  • Unlimited queries/month
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect

Strategy

Scale your research with more Content Analysis documents, and add more sites as needed.

$499/month

$5,499/year


  • 1 site inventory
  • 5 users
  • 10K tracked topics
  • 20 Content Briefs/month
  • Access to all 9 Brief types
  • 5 Content Strategy Documents/month
  • Export for saved writing, applications & Documents
  • Unlimited queries/month
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect
We chose MarketMuse because we know the quality of the data is superior. I am a little bit of an SEO tool nerd. I try a lot of new tools out there and I’m quite disappointed with the quality of the outputs that I get. But MarketMuse continues to impress me.
Amy Aitman, Chief Operations Officer

FAQs

Inventory is a list of all of the published pages, topics, and page/topic combinations on your site, updated on a regular basis. We automatically keep track of your pages and topics for you (no need to manually upload).

We apply a number of industry and personalized metrics to each page to assess content quality and inform content decisions. For example, we’ll tell you how easy or hard it is for you to rank for your topic based on your existing authority. The insights help you prioritize where to focus your time.

Inventory also includes tracked topics you wish to track, whether you are ranking for them already or not. This helps you identify topics where you have no content, topics with strong or weak authority, and topics that are easy or hard for you to rank based on your authority.

 

Personalized Difficulty is a metric that’s unique to your site and its content. The value ranges from 1 to 100 — the higher the number, the harder it is for you to rank. It’s calculated based on your site’s coverage of a topic, how well it performs (both currently and historically), and other factors.

Topic Authority considers the breadth of coverage on a topic across a given domain, how comprehensive the content is, how well it performs, the potential for improved performance relative to competitive domains. Think of it as a probability indicator — the greater your authority, the more likely you are to succeed at optimizing an existing page or creating new content.

Competitive Advantage is the difference between a topic’s Difficulty and your Personalized Difficulty. How much easier is it for you to improve your ranking on the topic vs. a generic site?

Content Score For a given focus topic, MarketMuse generates a model of subtopics and their relationship to the main topic. MarketMuse analyzes the text on a page and scores the content based on its inclusion of the model’s subtopics. Content Scores are calculated for both the user’s content and that of competitive pages to determine a Target Content Score.

Page Authority is a metric that calculates the overall authority of a page relative to other pages on the same domain. MarketMuse uses the page’s overall number of ranking topics and the page’s rankings for those topics to determine overall authority.

Topic Model is an algorithm that takes into account multiple probabilities to calculate the relationship and relevance between a topic and its related topics. Our proprietary model is used throughout the platform.

A query is used when you enter a focus topic into a MarketMuse Application (Research, Compete, and Optimize)

We offer the following brief types:

  • Article (available to all tiers with Content Briefs)
  • Comparison
  • FAQ Collection
  • Guide
  • How-to
  • Listicle
  • Local
  • News/Event
  • Product Review

See an example of all Content Brief types here

MarketMuse was built by practitioners — SEOs and content strategists who sought an easier way to evaluate their content and opportunities. They knew content decisions shouldn’t be based on generic data and take days or weeks to cobble together.

With MarketMuse, you know what you have, what’s missing, how it’s performing and where your advantages are — all on demand. Quick wins, gaps in the market, and competitive advantages are easy to find.

MarketMuse differs from other platforms in that:

  • We use proprietary data and AI vs. commodity data via APIs
  • We offer content inventories and research workflows vs. keyword-by-keyword analysis
  • We streamline research and auditing vs. living in spreadsheets or one-off searches
  • We use patented topic modeling technology to produce high-quality suggestions vs TF-IDF or correlation SEO.

Read more on how MarketMuse compares to the alternatives.

Free:
The Free package is best for someone with low content volume who wants to improve their content quality.

 

Optimize:
The Optimize tier is great for someone publishing regularly, managing content in a spreadsheet, and don’t have a lot of topics to manage.

Research what you need to create high-quality content. Share saved writing with outside writers or editors and even export your data for detailed manipulation and planning.

 

Research:

Research is best for mid-sized teams looking to add rocket fuel to their content output.

Research as much as you need. Leverage Documents and Content Briefs to accelerate production time, and get everyone on the same page with access to the same high-quality data.

 

Strategy:
The Strategy tier is ideal for agencies and SEO, content and marketing teams at mid-market and enterprise companies publishing a lot of content. You may manage a lot of sites and/or you have a long list of topics you’re after. You can’t keep track of your content in your head and manual audits takes you weeks of time and thus conducted too infrequently. 

Make better, faster content decisions with the automated inventory intelligence which prioritizes what to create and optimize (and why). Inventory provides page-level analysis, topic-level analysis, content planning capabilities, dashboards and proprietary metrics like personalized difficulty, competitive advantage, intent and more. Save hours of time planning with our Documents to accelerate every stage of the content process to you can publish content faster and more confidently. 

This is a team solution with workflows for every function including SEO, content strategy, content marketing, marketing leadership, writing and editing. Assign content to different members of your team, track the progress, store the writing, track due dates add notes and more all in one place.

Prove the value of your content investment with a clear understanding of the ROI with metrics including value per month and traffic estimates by page.

Yes! For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance.

Yes! You can view our patent here.

Teams who use content to educate and engage with their audience use MarketMuse, most often brands, publishers and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations.

Partnering with MarketMuse was one of our best business decisions. Together we took took something that was already going in the right direction and we added rocket fuel.
Kurt Schmidt, Owner, Inside the Magic
MarketMuse Inventory helps us know what’s working, what’s not, and what we need to dedicate more time and resources to. Having clear metrics to back up why we’re prioritizing particular content has been super helpful. It’s created additional trust across teams. It’s very helpful in prioritizing old content for optimization, as well as evaluating new content before we publish. Basically, every part of the tool I use regularly.
Jonathan Louvis, Online Content Marketing Manager
While you could slave away for hours conducting keyword research on a free platform such as Google Keyword Planner, we highly recommend MarketMuse.

This platform allows you to analyze specific search items, generate questions and associated keywords that go along with them, and plan precisely how you can outmaneuver your largest competitors.
We can only write good content off of good data. That’s why we use MarketMuse.
Jennifer Rotner, Owner, Elite Editing
MarketMuse is our secret weapon when it comes to our on-page optimizations. Ever since Google took away organic keyword data in analytics, SEO can feel like a shot in the dark. MarketMuse turns on the SEO lights. Backed by AI technology, we confidently make data-driven optimizations that deliver results.
Nicole Grodesky, Director of SEO
MarketMuse helps me in both the content planning and content optimization process. It essentially automates the SERP analysis process, so I can determine what Google likely considers topically relevant for a given keyword search.
Frank S, via G2
There are so many tools in this space to choose from and MarketMuse is clearly best in its class. The platform helped us jumpstart our SEO-driven content strategy following a website refresh and we haven’t looked back since. Our results plus the simple, straightforward user experience and amazing customer success support will keep us coming back.
Shazia Amin, Director of Marketing

Ready to level up your content strategy?