Best for users starting out. Starts with a 7-day free Standard Trial. No credit card required.
Best for individuals publishing a few pieces of content each month.
Best for agencies and teams looking to add rocket fuel to their content output.
Best for large teams who are tired of managing content in spreadsheets.
Put your best foot forward with every piece of content you publish.
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Accelerate your content research, creation, and optimization process.
Collaborate with your team faster with shared data and content insights.
Plan and assess strategically with advanced features, personalized data and content intelligence.
We chose MarketMuse because we know the quality of the data is superior. I am a little bit of an SEO tool nerd. I try a lot of new tools out there and I’m quite disappointed with the quality of the outputs that I get. But MarketMuse continues to impress me.
Kasasa Case Study
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Inventory is a list of all of the published pages, topics, and page/topic combinations on your site, updated on a regular basis. We automatically keep track of your pages and topics for you (no need to manually upload).
We apply a number of industry and personalized metrics to each page to assess content quality and inform content decisions. For example, we’ll tell you how easy or hard it is for you to rank for your topic based on your existing authority. The insights help you prioritize where to focus your time.
Inventory also includes managed topics you wish to track, whether you are ranking for them already or not. This helps you identify topics where you have no content, topics with strong or weak authority, and topics that are easy or hard for you to rank based on your authority.
An Inventory Snapshot is a moment-in-time view of your content inventory. You will have access to all of the industry and personalized data, as well as topics you wish to track, for a set amount of time. A Snapshot can be purchased as a view for one month, one quarter, or one year.
Personalized Difficulty is a metric that’s unique to your site and its content. The value ranges from 1 to 100 — the higher the number, the harder it is for you to rank. It’s calculated based on your site’s coverage of a topic, how well it performs (both currently and historically), and other factors.
Topic Authority considers the breadth of coverage on a topic across a given domain, how comprehensive the content is, how well it performs, the potential for improved performance relative to competitive domains. Think of it as a probability indicator — the greater your authority, the more likely you are to succeed at optimizing an existing page or creating new content.
Competitive Advantage is the difference between a topic’s Difficulty and your Personalized Difficulty. How much easier is it for you to improve your ranking on the topic vs. a generic site?
Content Score For a given focus topic, MarketMuse generates a model of subtopics and their relationship to the main topic. MarketMuse analyzes the text on a page and scores the content based on its inclusion of the model’s subtopics. Content Scores are calculated for both the user’s content and that of competitive pages to determine a Target Content Score.
Page Authority is a metric that calculates the overall authority of a page relative to other pages on the same domain. MarketMuse uses the page’s overall number of ranking topics and the page’s rankings for those topics to determine overall authority.
Topic Model is an algorithm that takes into account multiple probabilities to calculate the relationship and relevance between a topic and its related topics. Our proprietary model is used throughout the platform.
A saved view is a report that helps you organize MarketMuse Inventory data. You can create saved reports based on filters that help you make content decision faster, for example:
- Quick wins
- Topics or pages within striking distance
- Topics with no content, or pages with thin content
- Content at risk
- Cluster ideas
- Biggest potential traffic lift
- Optimization opportunities
- And so many more
Pre-made Saved View bundles are available to save you time and unify your team. Ask the team about available bundles, including for Funnel Coverage, Authority Monitoring, Risk Management (identify low quality content, at-risk pages, intent mismatch, competitive threats).
You must have an Inventory or Inventory Snapshot in order to leverage saved views.
In the Free plan, you receive limited insights compared to the other plans. Specifically:
- In Topic Navigator, you’ll only get 10 results from the topic model instead of the full list.
- In SERP X-ray, you’ll get the data on the top 3 results only vs the data on the top 10 and the summary chart.
- In Heatmap, you’ll get a list of the first 10 topics from the topic model instead of all of the topics. You aren’t able to organize by gap or must-haves and you aren’t able to do a site-level analysis.
Page-level analysis refers to researching and optimizing a single page. For example, you can do general topic and competitive research for a single topic at a time for a given blog post. You can find topical gaps in your content before you publish or find your competitor’s gaps in the SERP.
Site-level analysis evaluates your entire website to identify gaps and strengths in your coverage. It takes the performance of every piece into account to determine your topic authority. If you are creating content clusters, our site-level analysis (inventory) is like an on-demand content audit that gives you a bird’s eye view of all of your content so you can identify what is missing in your cluster.
A query is used when you enter a focus topic into a MarketMuse Application (Research, Compete, and Optimize)
MarketMuse was built by practitioners — SEOs and content strategists who sought an easier way to evaluate their content and opportunities. They knew content decisions shouldn’t be based on generic data and take days or weeks to cobble together.
With MarketMuse, you know what you have, what’s missing, how it’s performing and where your advantages are — all on demand. Quick wins, gaps in the market, and competitive advantages are easy to find.
MarketMuse differs from other platforms in that:
- We use proprietary data and AI vs. commodity data via APIs
- We offer content inventories and research workflows vs. keyword-by-keyword analysis
- We streamline research and auditing vs. living in spreadsheets or one-off searches
- We use patented topic modeling technology to produce high-quality suggestions vs TF-IDF or correlation SEO.
Read more on how MarketMuse compares to the alternatives.
The Free package is best for someone with low content volume. Use this subscription to make sure you answer the right questions, have the right links, cover the right topics, and have written a comprehensive narrative before publishing.
The Standard package is great for someone publishing regularly and you can manage your content in a spreadsheet.
With 100 queries per month, you can research a great many articles and topics. Share saved writing with outside writers or editors and even export your data for detailed manipulation and planning.
The Team package is best for agencies and mid-sized teams looking to add rocket fuel to their content output.
With unlimited queries, you can research as much as you need. Leverage Content Briefs to accelerate production time, and get everyone on the same page with access to the same high-quality data.
The Premium package is ideal for SEO, content and marketing teams at mid-market and enterprise companies publishing a lot of content. You may manage a lot of sites and/or you have a long list of topics you’re after. You can’t keep track of your content in your head and manual audits takes you weeks of time and thus conducted too infrequently.
Make better, faster content decisions with the automated inventory intelligence which prioritizes what to create and optimize (and why). Inventory provides page-level analysis, topic-level analysis, content planning capabilities, dashboards and proprietary metrics like personalized difficulty, competitive advantage, intent and more. Save hours of time planning and leverage our applications to accelerate every stage of the content process to you can publish content faster and more confidently.
This is a team solution with workflows for every function including SEO, content strategy, content marketing, marketing leadership, writing and editing. Assign content to different members of your team, track the progress, store the writing, track due dates add notes and more all in one place.
Prove the value of your content investment with a clear understanding of the ROI with metrics including value per month and traffic estimates by page.
Nope! For Team and Premium accounts, when we say unlimited, we mean it. There’s no cap to keyword, topic, or competitor research and no cap to content briefs. No daily or monthly limits. We want you to predictably have the insights you need to make decisions and improve your team’s workflow.
The MarketMuse Inventory is an automated content inventory and audit solution that helps you do deep research on your site’s pages and topics. It collects your desired pages, analyzes their quality and your domain’s authority across the topics it covers, and organizes your content so you can start planning immediately.
Your MarketMuse Inventory can be configured to include your entire domain, or only the sections of your site you want to focus on.
Speak to an account executive to get a quote for your particular domain.
Yes! For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance.
Teams who use content to educate and engage with their audience use MarketMuse, most often brands publishers, and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations.
Partnering with MarketMuse was one of our best business decisions. Together we took took something that was already going in the right direction and we added rocket fuel.
MarketMuse Inventory helps us know what’s working, what’s not, and what we need to dedicate more time and resources to. Having clear metrics to back up why we’re prioritizing particular content has been super helpful. It’s created additional trust across teams. It’s very helpful in prioritizing old content for optimization, as well as evaluating new content before we publish. Basically, every part of the tool I use regularly.
While you could slave away for hours conducting keyword research on a free platform such as Google Keyword Planner, we highly recommend MarketMuse.
This platform allows you to analyze specific search items, generate questions and associated keywords that go along with them, and plan precisely how you can outmaneuver your largest competitors.
We can only write good content off of good data. That’s why we use MarketMuse.
MarketMuse is our secret weapon when it comes to our on-page optimizations. Ever since Google took away organic keyword data in analytics, SEO can feel like a shot in the dark. MarketMuse turns on the SEO lights. Backed by AI technology, we confidently make data-driven optimizations that deliver results.
MarketMuse helps me in both the content planning and content optimization process. It essentially automates the SERP analysis process, so I can determine what Google likely considers topically relevant for a given keyword search.
There are so many tools in this space to choose from and MarketMuse is clearly best in its class. The platform helped us jumpstart our SEO-driven content strategy following a website refresh and we haven’t looked back since. Our results plus the simple, straightforward user experience and amazing customer success support will keep us coming back.