MarketMuse Content ROI Calculator

We’ve put together this handy calculator to help determine your potential ROI using MarketMuse. You can accept the default input values as is or adjust them as required. See below for additional considerations.

This calculator assumes that you’re using an in-house team for the entire content process. We’ve separated out three different roles (content strategy, writer, editor) and their associated hourly cost. If you have one person performing multiple roles, set those hourly costs to be the same.

In a perfect world you’d hit it out of the park with 100% of the content you produce. Unfortunately, some pieces will be duds and fail to meet your goals. What we call Content Efficiency Rate is the percentage of content that does meet its goals – the higher, the better.

Number articles monthly refers to the average number published in one month.