Make Content YourCompetitive Advantage
The AI Content Intelligence and Strategy Platform thattransforms how you research, plan, and craft your content.See it in action
“In the first year after using MarketMuse, we saw a 30% growth in leads from organic search.”
How MarketMuse Helps You Outperform the Competition
Predict Content Success
Personalized difficulty score, an industry-first, helps determine the topics for which your site is most likely to succeed. Unlike generic keyword difficulty, this score is based on your site and its contents.
Craft Better Content
Easily order MarketMuse Content Briefs directly within the platform. These fully-outlined briefs contain everything a writer needs to create expert-level content including topics to cover, word count to aim for, and KPIs to meet in their writing.
Create Content Faster
MarketMuse First Draft brings natural language generation to content marketing. Each draft is meant to hit all the important metrics with minimal human editing required.
How It Works
Personalized Difficulty Score
This is a determination of your advantage or disadvantage compared to others when it comes to ranking for the topic. It’s based on an assessment of how well you’ve covered a topic across your entire content inventory.
Using machine learning to analyze the content published about a subject, we compare it to a giant corpus of data. We determine what related topics are important and the amount of content necessary to cover these topics. This topic model drives the content brief.
First Draft NLG
Our natural language generation engine analyzes massive amounts of pages on the topic and reconstructs that information into an original piece of long-form content. The draft aims to meet the important KPIs as defined in the content brief for this draft.
Common Misconceptions About TF-IDF
TF-IDF is useful as a text analysis tool but it won't make your page rank better. The post Common Misconceptions About TF-IDF appeared first on MarketMuse....
How MarketMuse Handles User Intent
MarketMuse analyzes the user of intent of topics and pages, taking into account the fractured nature and showing how this breaks down. The post How MarketMuse Handles User Intent appeared first on Mar...
What Is Content Score?
There’s an old adage that you can’t improve what you don’t measure. But just because you measure something doesn’t mean you can improve it. There’s no shortage of ways to score content. Some simple, s...