Content Planning

Gain confidence your content strategy will deliver

Image showing the platform identifying content ideas

What should you prioritize?

Without the right data, you risk chasing topics that aren’t worth your time and effort.

MarketMuse is the only software that assesses your content against the SERP. You determine what to create and update based on topic value and your content’s performance — all in one place.

“This would take two or three days to do. And sometimes a lot of it wouldn’t have even been possible for us to do manually.”

Colter HettichEditor, Content Development & Optimization

Build a plan that increases market share

Content audits, competitive research, topic research, and SERP analyses take weeks.

Get a structured content plan in minutes outlining what to create and update as well as the level of effort needed to fill gaps.

Platform image of creating a content plan

List of options for segmenting pages for action

Content strategy isn’t set it and forget it

The SERP constantly changes, impacting your ability to rank.

Our recommendations ensure you prioritize what’s essential, but don’t lose sight of content performance. Get visibility into content decay, lost rankings, improved authority, and more.

“I really wanted an objective third party to help keep me accountable, so it’s not my opinion about what the content needs to be — it’s based in math.”

Giuseppe Frustacti Founder, Stick Shift Driving Academy

Automated, up-to-date inventories with no manual work for you.

No more manual site crawls and frankensteining datasets from different tools. MarketMuse Inventories are done for you from the start and are updated regularly, so you’re always making decisions based on fresh data.

Personalized metrics you can’t get anywhere else.

Generalized difficulty and authority scores don’t take your domain into account. Personalized metrics based on your content and authority help you make more informed decisions. Prioritize smarter, knowing how hard it will be for YOU to rank.

FAQs

How do I use MarketMuse for content planning?

Our Content Plan Documents will analyze your site and the topic to determine what content needs to be update and created to help you build authority in that topic area. Our platform does all of the research for you and presents a set of content ideas for creation. Teams use this to save dozens of hours while still incorporating their topic expertise to make content decisions that align with their needs and goals.

What will your content planning technology transform my strategy?

Most teams aren’t able to do the full research required for deeply informed content decisions due to limited resources. MarketMuse enables you to do all of the keyword, competitor and SERP research so you are confident your content decisions are data-driven and take your existing topical presence into account.

What are the key elements of the content plans?

Executive Summary: A broad overview of the competitive forces affecting this plan and basic information about what’s been analyzed and recommended.
Content Plan Recommendations: Contains the recommended number of items to create and update/optimize, along with a list of pages and corresponding topics.
Content Strategy: A list of content groups and their descriptions indicating how to thoroughly cover the subject across multiple pieces of content.
Cluster Details: The list of keywords that make up the cluster, along with your ranking URL and position (if available), monthly search volume, parent keyword, topic authority, personalized difficulty, and intent match.
Competitive Overview: A marketshare analysis of your competitors for the keyword cluster.
Content Groups and Ideas: Details about the individual content groups along with specific ideas that you can turn into content briefs.

Get the data you need to make better content decisions

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