Running a gap analysis can uncover a wealth of information.
You can uncover weaknesses in your content and that of your competition. That's why every piece of content should be analyzed in this manner.
The problem is that most people don’t conduct content gap analysis properly. Even if they do, they frequently lack the necessary resources to scale this up.
Learn what you may be missing when conducting content gap analysis, why automation will make your life easier, and how to save significant time on your next gap analysis.
"I really wanted an objective third party to help keep me accountable, so it’s not my opinion about what the content needs to be — it’s based in math. "
"MarketMuse is our secret weapon when it comes to our on-page optimizations. Ever since Google took away organic keyword data in analytics, SEO can feel like a shot in the dark. MarketMuse turns on the SEO lights. Backed by AI technology, we confidently make data-driven optimizations that deliver results."
Nicole Grodesky, LEWIS
"Our partnership made our content more authoritative and the results speak for themselves. In addition to increasing our recognition as an expert in familiar spaces, we’ve taken claim in new arenas as well."
Kirsten Longnecker, Kasasa
Copyright © 2022 MarketMuse All Rights Reserved.