The Ultimate Guide to Content Strategy

Here's a process that’s guaranteed to produce expert-level content every time.

There's so much information out there about how to build a content strategy.

This MarketMuse guide has everything you need to get started and advance your current practice, including:

How to rethink your keyword strategy
How to optimize images and video
Content strategies for SEO, customer success, and sales enablement
Advanced concepts like topical authority and user intent
And other content strategy fundamentals...

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"I could create a creative brief in less than 20 minutes, where it would take me a few hours before. This was a no-brainer."

Fara Rosenzweig, ManyChat

"The brief is really the secret sauce here. It’s the thing that makes it possible for a good, competent technical writer to produce something that reads well, is authoritative, covers all the bases."

Allan Tear, Consultant with IEEE

"I was sold on MarketMuse after we asked an editor (who knows nothing about fitness) to optimize a specific piece using a Content Brief and we saw performance triple very, very quickly"

Erin Mahoney, ISSA

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