There's so much information out there about how to build a content strategy.
This MarketMuse guide has everything you need to get started and advance your current practice, including:
"I could create a creative brief in less than 20 minutes, where it would take me a few hours before. This was a no-brainer."
Fara Rosenzweig, ManyChat
"The brief is really the secret sauce here. It’s the thing that makes it possible for a good, competent technical writer to produce something that reads well, is authoritative, covers all the bases."
Allan Tear, Consultant with IEEE
"I was sold on MarketMuse after we asked an editor (who knows nothing about fitness) to optimize a specific piece using a Content Brief and we saw performance triple very, very quickly"
Erin Mahoney, ISSA
Copyright © 2022 MarketMuse All Rights Reserved.