Has your organization flirted with the idea of using generative AI to improve your productivity, output, and marketing efforts?
The adoption of generative AI has been rapid, but we wanted to determine how it’s being used, where the hesitation exists, and the extent to which it’s being implemented at an individual, team, and organizational level.
We surveyed over 100 marketing leaders and have analyzed the findings so you can see where you stand among your peers and competitors.
The intent of this report is to evaluate the current perception, adoption, and future of Al-generated text (for example, articles, ad copy, idea generation). Get access to:
"I could create a creative brief in less than 20 minutes, where it would take me a few hours before. This was a no-brainer."
Fara Rosenzweig, ManyChat
"The brief is really the secret sauce here. It’s the thing that makes it possible for a good, competent technical writer to produce something that reads well, is authoritative, covers all the bases."
Allan Tear, Consultant with IEEE
"I was sold on MarketMuse after we asked an editor (who knows nothing about fitness) to optimize a specific piece using a Content Brief and we saw performance triple very, very quickly"
Erin Mahoney, ISSA
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