How to Use AI Strategically for Your Content Strategy

How to Use AI Strategically for Your Content Strategy

AI-generated content is flooding web pages, inboxes, and search results. Getting AI right is creating massive gains for marketers.

This 3-part interactive webinar series from MarketMuse and Silverback Strategies will show you how to produce better content, faster through AI workflows.

Learn how to align your content strategy with business goals, evaluate the competitive landscape, measure the impact, and clearly communicate the value to your boss.

Session 1: How to Use AI for Your Content Strategy (Apr 24th)

✓ The State of SERPs, content, and AI

✓ Misuses of AI for content strategy & ramifications

✓ The right way to use AI for content strategy

✓ Actionable takeaway: Checklist to elevate your strategy

Session 2: Content Planning & Prioritization in an AI World (May 22nd)

✓ How to evaluate existing content

✓ Criteria for prioritizing content efforts

✓ Determining when to write new content and how much

✓ Actionable takeaway: Real-world examples to steal from

Session 3: Measure Impact and Communicate Up (June 26th)

✓ Tracking the right metrics to align with business outcomes and effective storytelling

✓ Reporting do's and don'ts

✓ Board slide tear-down and presentation recommendations

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Speakers

Stephen Jeske

Sr Content Strategist, MarketMuse

Anne Madden

Content Team Lead, Silverback Strategies

Lauren McVetty

Associate Director of Customer Insights, Silverback Strategies