How to Use AI Strategically for Your Content Strategy

AI-generated content is flooding web pages, inboxes, and search results. Getting AI right is creating massive gains for marketers.

This 3-part interactive webinar series from MarketMuse and Silverback Strategies will show you how to produce better content, faster through AI workflows.

Learn how to align your content strategy with business goals, evaluate the competitive landscape, measure the impact, and clearly communicate the value to your boss.

Session 1: How to Use AI for Your Content Strategy (Apr 24th)

 The State of SERPs, content, and AI 
✓ Misuses of AI for content strategy & ramifications
 The right way to use AI for content strategy
 Actionable takeaway: Checklist to elevate your strategy

Session 2: Content Planning & Prioritization (May 22nd)

 How to evaluate existing content
 Know when to write new content and how much
 How to repurpose content for other channels
 Actionable takeaway: Real-world examples to steal from

Session 3: Measure Impact and Communicate Up (June 26th)

 Tracking the right metrics to align with business outcomes
 Board slide tear-down and presentation recommendations
 Actionable takeaway: Board slide template

RSVP for the series

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Stephen Jeske

Sr Content Strategist, MarketMuse

Anne Madden

Content Team Lead, Silverback Strategies

Lauren McVetty

Associate Director of Customer Insights, Silverback Strategies

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