MarketMuse

Bring New Life to Old Content

On-Demand Webinar

Know when to optimize, and know when to create.

No matter the scale of your content production, updating old content is time-consuming. The key is identifying which content presents a higher opportunity to make an impact. Sometimes those high-impact opportunities can surprise you.

Join us in conversation with Bjork Ostrom, co-founder of Food Blogger Pro, to learn how his team brought new life to old content.

Gain insight into:

  • How they identified and prioritized content to update
  • How they identified when to create new content vs optimize old content
  • Results from their content strategy plan

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Bjork Ostrom is the founder of Food Blogger Pro – a membership website that teaches food bloggers how to start, grow, and monetize their blogs. After helping his wife get started with her food blog in 2010, Bjork started to wonder: is it possible to make a living from this blog?

In 2011, he began publicly sharing the traffic and income that he and his wife Lindsay were generating from their blog, Pinch of Yum, in monthly income reports as a way to document their progress and share their findings with other food bloggers. These income reports have been a unique resource for many bloggers across all niches as they have ultimately documented how the couple took their site from a $20/month hobby to a 6-figure business. In 2015, Bjork started the Food Blogger Pro podcast as a resource to other food bloggers.

Today, Bjork continues to share the monthly income reports for Pinch of Yum as well as teaching to their community of more than 900 food bloggers on Food Blogger Pro. Bjork’s favorite things in life are technology, rainy days, Sage the dog, and a Juicy Lucy with fries.