Kate Adams currently leads all things content (and more) as the VP of Marketing at Drift. With over 15 years of experience of lending her expertise to building businesses of all different stages and industries, she brings organizations to life in the hearts and minds of prospects and customers by creating compelling and consistent messaging throughout the customer lifecycle. She believes it’s critical for any business to bring the voice of the customer to every aspect of their business. Marketing, product, customer success, customer service, finance, etcetera – you name the department, but they all must be aligned with your customer. She believes the customer experience doesn’t begin when they make a purchase, sign the contract, or complete a transaction, but rather, it begins the first time they’ve heard an utterance of your name.