Understanding the Data Behind Your Traffic, Engagement, and Content Strategy
Equip your content strategy with actionable metrics.
Marketers have a cornucopia of metrics at their fingertips. Some of the most important metrics relate to site traffic and engagement. But what’s the best way to interpret that data to influence changes in your content strategy?
Join us with guest Jill Nicholson, Senior Director of Customer Education at Chartbeat, as she teaches us everything to know about the data behind your content's traffic and engagement.
Learn how to:
- Build an engagement strategy.
- Understand where your traffic comes from (data on what's changed in the last 2-3 years).
- Interpret which of your readers are and aren't engaging.
- Increase engagement across your website.