Crafting Content for The Customer Journey
Creating a content strategy that goes beyond top-of-funnel content.
Smart marketers realize that getting visitors to a site is only half the battle. Arguably more important is what you do when they arrive. Stop taking a piece-meal approach with generic top-of-the-funnel content. Instead, use a strategy that maps content to where visitors are in their journey, offering personalized experiences that takes their situation into account.
Hear from Austin Distel, CMO at Proof, , as he discusses how to create personalized content experiences across the customer life cycle. Discover:
- Why context is key
- How to entice visitors to consume more content
- How to differentiate where visitors are in their journey