Customizing Your Content Workflow for Maximum Efficiency
On-Demand Webinar
Poorly executed content won’t engage your audience
No matter how much planning you do ahead of content publication, there will always be delays or push-back. It’s inevitable. But there are ways to reduce friction and increase efficiency to minimize the impact. Do you have an efficient process in place to keep your content engine running smoothly?
Watch this webinar with Rob Mills, Head of Content for GatherContent, to learn how to remove the common pitfalls in producing content. Whether a large team or small, publishing a comprehensive campaign or a social post, there are efficiencies to be gained that will impact your entire team’s productivity.
Learn how to:
- Ensure content is accurate, consistent, and timely
- Create outcomes and deadlines that are achievable
- Address common bottlenecks
- Get buy-in from all stakeholders
- Reduce spending more time, money, and resources
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Our Speakers
Robert is Head of Content for GatherContent, the Content Operations Platform. He develops, implements, measures, and refines their content strategy and is editor in chief of the GatherContent blog. He is responsible for organizing, producing, and publishing all GatherContent’s educational webinars, books, and assets.
He’s a journalism graduate, ex-BBC audience researcher, and former studio and project manager.
Robert has written for leading web publications including Net Mag, 24 Ways, Smashing Magazine, WebTuts.
When he isn't talking, writing, or reading about content, you can find him looking for typewriters to add to his collection, traveling whenever possible, or being held for ransom by his two cats. You can find him on Twitter too. (@RobertMills)
Jeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks.
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.
Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.