MarketMuse

How to Predict and Measure Content Effectiveness

Webinar | September 23, 2020 | 1 - 2 PM ET

Take a scientific approach to your content.

A lot of time and money is put into content marketing programs. So how do you know that your content will be effective? And how can you ensure its effectiveness across the perspectives of search engines, your customers, and your business goals?

Don’t miss this webinar with Colleen Jones, Founder of Content Science, to learn how to effectively measure content effectiveness.

Gain insight into:

  • The types of data that informs content decisions
  • The common challenges to measuring content success and how to overcome them
  • How to align stakeholders around goals

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