5 Simple Ninja Techniques for Using Content to Build Serious Google Authority
Webinar | April 25, 2019 | 1-2 PM ET
Don’t waste your content
A common flaw in content marketing is publishing content for the wrong audience and without enough SEO benefit. What's worse - many marketers don’t realize this is happening.
Join our webinar with Stephan Spencer, a long time SEO author, blogger and speaker, for five practical techniques on building serious Google authority.
You’ll learn:
- Ways SEO underpins your social strategy.
- Where to house your content that will best impact your primary site.
- How to target the right audience.
- Technical considerations for moving, decommissioning or redesigning your site.
- Places to gather intel on competitors and campaigns.
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Our Speakers
Stephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO (now in its 3rd edition), author of Google Power Search (now 2nd edition) and co-author of Social eCommerce, all published by O’Reilly. Stephan founded Netconcepts, an SEO and interactive agency in the 1990's, and sold it to Covario in 2010. He invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. Stephan's SEO clients have included such brands as Zappos, Sony, Volvo, Chanel, Bed Bath & Beyond, and Quiksilver.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SMX, Internet Retailer, Content Marketing World, PubCon, Shop.org, eTail, etc.). He’s been a contributor to Harvard Business Review, AdWeek, the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, to name a few.
Stephan is also the creator of Traffic Control, a three-day seminar on SEO, and the host of two podcast shows, Get Yourself Optimized and Marketing Speak.
Jeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks.
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.
Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.