MarketMuse

B2B Marketing & Sales: From Content to Conversation

On-demand webinar

B2B Marketing & Sales: From Content to Conversation

In complex B2B sales, the goal of marketing content is to educate and engage the audience on a topic they care about, leading to a sales conversation. If your content isn’t causing a meaningful dialogue, then something is missing.

In this webinar, Bob Apollo, founder of Inflexion-Point Strategy Partners, discusses how content impacts the sales process and how content is only as good as the sales conversation it stimulates.

Gain insight into:

  • Using content to stimulate sales conversations
  • Equipping your sales people with relevant insights and talking points
  • The differences between company-led vs issue-led content

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