B2B Marketing & Sales: From Content to Conversation

On-demand webinar

B2B Marketing & Sales: From Content to Conversation

In complex B2B sales, the goal of marketing content is to educate and engage the audience on a topic they care about, leading to a sales conversation. If your content isn’t causing a meaningful dialogue, then something is missing.

In this webinar, Bob Apollo, founder of Inflexion-Point Strategy Partners, discusses how content impacts the sales process and how content is only as good as the sales conversation it stimulates.

Gain insight into:

  • Using content to stimulate sales conversations
  • Equipping your sales people with relevant insights and talking points
  • The differences between company-led vs issue-led content

MarketMuse needs the contact information you provide to us to contact you about our products and services. The information may be shared with our partners. You may unsubscribe from these communications at anytime. For more information on how to unsubscribe, please review our Privacy Policy

Our Speakers