MarketMuse

Acrolinx and MarketMuse
to Offer Integrated Functionality
to Increase Users’ ROI on Content

The new offering harnesses artificial intelligence to help align strategy and content, delivering clear, consistent, and comprehensive content that dominates in searches.

Burlington, Massachusetts — New York, New York | June 27, 2018 — Acrolinx, the creator of the leading platform for strategy-aligned content creation, and MarketMuse, the provider of the AI-powered platform for building content strategies, have partnered to offer a combined solution to further improve content ROI. The new MarketMuse Add-on for Acrolinx enables the measurement of search effectiveness during the content creation process.

Acrolinx customers are committed to aligning content and strategy, ensuring that all communications are clear and consistent, presenting one clear voice to customers. MarketMuse is dedicated to improving content impact, with features to automate SEO keyword research, perform instant content analysis, and prioritize content recommendations.

This partnership gives customers the MarketMuse Add-on for Acrolinx, which integrates into the familiar Acrolinx Sidebar. It enables teams to assess content breadth, authority, and organic search engine opportunities. Before publishing, customers can see how well a piece of content will perform against competitors.

Acrolinx customers can now analyze thousands of relevant web pages, to identify important related topics, open questions, and linking opportunities. This helps to inform their strategic content decisions and ensures higher rankings that drive more traffic and increase revenue.

Andrew Bredenkamp, CEO, Acrolinx said, “We’ve successfully provided our customers with a platform that aligns business strategy with content creation. We wanted to additionally provide guidance on how well our customers’ content would drive traffic. The partnership with MarketMuse was an obvious choice, given our common goals for how to produce, support, and manage content.”

“Our platform is a natural complement for Acrolinx. We both aim to enable brands to create amazing content,” said MarketMuse CEO, Aki Balogh. “Together, we’ll bridge the gap between solutions for controlling clarity, voice, and readability and solutions that deliver insight into comprehensiveness and organic search potential.”

The release is planned for the end of July. MarketMuse customers interested in learning more about the partnership should contact their Customer Success Manager or sales@marketmuse.com.

About Acrolinx
Acrolinx is revolutionizing strategy-aligned content creation. Our platform is helping large global brands, including IBM, Google, and Facebook, produce on-brand and on-target content, at enterprise scale. Acrolinx is a spin-off of Germany’s DFKI, one of the world’s leading research institutes in the field of artificial intelligence. Learn more at acrolinx.com.

Contact:
Deb Symons
Head of Global Field and Channel Marketing
Acrolinx
deb.symons@acrolinx.com
866-749-3700

About MarketMuse
MarketMuse an AI-driven platform for building content strategies, informing content decisions, and accelerating content creation. By analyzing massive amounts of web content, the MarketMuse platform builds content outlines that reveal exactly how to write to cover a topic comprehensively. Organizations use MarketMuse to save hours of research each day, dominate on search, and build thought leadership on topics core to their business.

Contact:
Elizabeth Irvine
Director of Marketing
MarketMuse
elizabeth@marketmuse.com
646-477-3823