The brief is really the secret sauce here. It’s the thing that makes it possible for a good, competent technical writer to produce something that reads well, is authoritative, covers all the bases.
Consultant with IEEE
Amazing! I could create a creative brief in less than 20 minutes, where it would take me a few hours before. This was a no-brainer.
I was sold on MarketMuse after we asked an editor (who knows nothing about fitness) to optimize a specific piece using a Content Brief and we saw performance triple very, very quickly.
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