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In the meantime, enjoy this checklist for how to keep a human in the loop when using generative AI in your content creation process.

How Content Teams Hit Escape Velocity

MarketMuse powers-up every stage of the content process.

The brief is really the secret sauce here. It’s the thing that makes it possible for a good, competent technical writer to produce something that reads well, is authoritative, covers all the bases.

Allan Tear

Consultant with IEEE

Amazing! I could create a creative brief in less than 20 minutes, where it would take me a few hours before. This was a no-brainer.

Fara Rosenzweig


I was sold on MarketMuse after we asked an editor (who knows nothing about fitness) to optimize a specific piece using a Content Brief and we saw performance triple very, very quickly.

Erin Mahoney


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