MarketMuse

Getting Started with Content Clusters

Guide

What are content clusters?

Content hubs are sets of content organized around a topic -- frequently surrounding a pillar, cornerstone or sales page promoting a product or service. But the tactic of surrounding the central page with articles that support the piece is frequently overlooked.

This guide explores five ways to incorporate related content and the impact this strategy has on your marketing channels, such as search engine optimization (SEO), social media, email marketing, and website engagement.

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