MarketMuse

Building a Better Content Brief with Tech

Guide

Struggling to create content that performs well?

No matter how much cumulative knowledge your team has about your industry, putting it all down in words is a job itself. It may span across many jobs, depending on the size of your company, and the one-page template you’re probably already using won’t cut it.

This guide explores what content briefs should include and how to amplify your briefs to ensure that each time you give an assignment, the result is predictable, high-quality, and optimized for search engines. We also provide tips on how to effectively communicate with both staff and freelance writers.

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