MarketMuse

FAQs

What is MarketMuse?

Our content optimization software uses machine learning to analyze your focus topic and provide specific recommendations on what to write, and how to write it. MarketMuse is a solution that uses two patented topic models to determine what you need to cover in your content to gain rankings for all search terms related to your main focus topic.

Does MarketMuse do the writing for me?

Not yet. We've still got some work to do on our AI before we can generate drafts, but the software will provide your content team with most of the tools they need to write high-performing posts.

Is MarketMuse a keyword tool?

No. Keyword tools typically use simple and scalable text mining techniques to find correlations between a search term and ranking content, generating a list of keywords to include in your content. MarketMuse uses topic modeling to provide a more robust analysis, helping you determine which topics - not keywords - to write about. We do not use TF-IDF, and our patented topic models were developed in-house by our team of engineers.

How can MarketMuse help me?

On a day-to-day basis, your writers and editors can use MarketMuse to create detailed content briefs based on reliable data that indicates your word count, target quality score, topics and subtopics to mention, questions to answer within content, inbound and outbound links to include, and more. This removes a lot of the guesswork for your creative team and helps them write consistently high-performing content.

What are content briefs?

Content briefs are documents that give your writers the guidance they need to write content that ranks highly for your targeted terms. Our philosophy focuses on achieving topical authority through creating broad, deep content that answers your audience's questions and is tailored around user intent. Content briefs help your team create posts that cover all bases, without the guesswork.

I already have [Ahrefs/SEMRush/MOZ], why do I need MarketMuse?

These tools provide great insight into your content metrics and what keywords you should target, but they can't tell you how to write content that will rank for those terms. MarketMuse zeros in on what it means to have comprehensive coverage of a given topic, and provides the information you need to create a post that not only ranks for your target keywords, but any queries related to them.

See how AI can improve your content.